Building a brand image is one of the most important aspect in any business. Effective branding building gives businesses an major competitive advantage in their market.
You may be wondering what is “Branding?” What do “Branding” means? According to The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Branding is a effective way of getting your prospects and your existing customers to identify you. Again, it is a way of separating you from your competitors.
In order to succeed with Branding you must know what your customers needs and wants are. You must win the hearts and the minds of your customers.
How to Create an Effective Brand Image
Create a Brand Image
Brand image is the foundation of your company. Create a professional logo and place it on all of your marketing collateral. A professional logo needs to come from a graphic designer. If you cannot afford a graphic designer; there are plenty of logo design software to assist you. The logo should include the main colors that will represent your business.
Develop a Tagline
Write down a clear and concise statement that will represent the company and the brand.
Write Down Key Messages
What type of messages do you want to communicate to your audience? Your message should be clear, concise and consistent. Make your brand attributes clear.
Remain True to Your Brand
If you don’t deliver your promise, customers will not return nor will they refer you.
