Your Mobile App

Building a mobile app can be a little overwhelming. Before you build an app you must ask yourself four questions.

  1. Who is your audience?  Identify whom you're building the app for. Will your app be used by an external or internal audience? External- for customers. Internal-for employees.
  2.  Should you build a mobile site or a mobile app?  Actually your company should have both app and a mobile site.
  3.  Should the app be built in-house or outsourced? It maybe smarter to outsource the initial development. Then set up a team in-house to do maintenance and updates.
  4.  Will my app lie within the company guidelines? Will your mobile strategy be in lined with your company goals and objectives.

Think carefully before you proceed.

It's Monday!!

Just a little inspiration for you this morning. Have a great week.

Responding to Customer Comments

We all hate rude comments, but we have to face them. When a customer leaves a rude comment on your Facebook, Twitter, Blog or other social media channels our first instinct is to delete it or not respond to it. Not responding to customers comments takes the personality out of your brand.

If someone leaves a nasty comment, getting to the bottom of is the comment is what is important. If the customer chooses to continue to leave one nasty comment after another. Respond one time in a respectful manner. After that let it go.

If your company does something wrong own it in a public way but be careful what you are  apologizing for. Be specific when apologizing. If not, it can be used against you.

So lesson of the day:
  1.  Respond to negative comments
  2.  Don't delete negative comments right a   way but remove it after a period of time.
  3.  Be professional.
  4.  Be specific.

Lower your Bounce Rate

 

 

What is a bounce rate?  According to Wikipedia a bounce rate is when a website or blog site visitor only views a single page on a website, then visitor(s) leaves without viewing any other pages. Which totally defeats the purpose of website. The goal is to have visitors view you're website/blog on a daily basis. So the question is;  "How do you do that?" What I found after I did some research was some fairly simple answers.

 

Focus on a simple and consistent website or blog.

 

Only publish excerpts of your blog on your home page of your website. Make  the first couple of paragraphs of your posts interesting and engaging. The goal is to get your visitors to click through more of your content.

 

Also blog posts categorizing is helpful.  Have a list that categorizing keywords to make it easy for visitors to find related posts.

 

 

Marketing Plan Outline

HAPPY SUNDAY!!  It's the beginning of a new and productive week.

I often get ask about marketing plans.  What is a marketing plan?  How do I write one?  A marketing plan is somewhat like a business plan, with a few differences.  Like a business plan; marketeing plans has an executive summary, company summary, implementation summary and financials. Depending on the nature of your plan you add detail or take it away to suit your needs.

You’ll want to customize your plan based what type products or services you are selling. Although the outline does change in some respects as a result, this is a good standard sample outline for a basic marketing plan.

Marketing plan outline

1.0 Executive Summary

2.0 Situation Analysis

2.1 Market Summary

2.1.1 Market Demographics
2.1.2 Market Needs
2.1.3 Market Trends
2.1.4 Market Growth

2.2 SWOT Analysis

2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Opportunities
2.2.4 Threats

2.3 Competition
2.4 Services
2.5 Keys to Success
2.6 Critical Issues
2.7 Channels
2.8 Macroenvironment

3.0 Marketing Strategies

3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Marketing
3.5 Positioning
3.6 Strategy Pyramids
3.7 Marketing Mix

3.7.1 Services and Service Marketing
3.7.2 Pricing
3.7.3 Promotion
3.7.4 Service
3.7.5 Channels of Distribution

3.8 Marketing Research

4.0 Financials, Budgets, and Forecasts

4.1 Break-even Analysis
4.2 Sales Forecast

4.2.1 Sales Breakdown 1
4.2.2 Sales Breakdown 2
4.2.3 Sales Breakdown 3

4.3 Expense Forecast

4.3.1 Expense Breakdown 1
4.3.3 Expense Breakdown 2
4.3.3 Expense Breakdown 3

4.4 Linking Sales and Expenses to Strategy
4.5 Contribution Margin

5.0 Controls

5.1 Implementation Milestones
5.2 Marketing Organization
5.3 Contingency Planning

How Important Small Businesses is in the U.S.

Tips to Increase Your Blog Subscribers

Writing a blog is so much rewarding when you know people are reading and sharing your work. If you are managing a blog as part of your business; increasing you subscribers  is an important task. 

Here are some fairly simple tips you can implement to help boost your subscribers.

1. Decrease your loading time. Slow loading times means a 7% drop off rate. Slow loading times is a sure way to lose visitors to your blog before they get to read your content. Slow loading times can also lead to lower Google search rankings.

2.  Offer Exclusive content for your subscribers. Give aways can give your readers an extra push to sign up for your blog.

3. Add Sign-Up Forms. If you only have sign up forms in one place (at the bottom of the page) you can lose a potential subscriber. Add your sign up form to the side bar. The more places the better.

4. Use pop ups to capture email addresses. Most blogging platforms will allow you to set up one.

Perfect Social Media Post cont'd

Tips for Posting to Pinterest, Facebook & Google Plus

A few tips to keep mind:

Pinterest
Avoid using human faces. Images gets repinned 23% more.

Facebook
Provide links. Drive your fans to your website, blog site, etc
Positivity. Positivity is definitely more appealing.
Provide valuable information.

Google Plus
Tag people. Encourage people to comment on your post.
Include images.