Happy Monday everyone! Hope you're week started off good. Today, I was talking to one of my clients about a business plan. He's has an established business, but the demand for his products are going down due poor marketing. This guy makes a great deal of profits off of his products and services; never had to do much marketing. At least that's what he thought. He came to me today inquiring about a marketing plan. I gave him the The Right Ingredients to a Marketing Plan. Never heard of it...
The Right Ingredients to a Marketing Plan:
Be Prepared to Write. Before you start writing, collect all your information. When you gather your information before hand you avoid interruptions. Make sure you have information such as; Financials, Market Research,Competitors Analysis, Detail description of your product or services.
Know you Market Situation. Know your standing in the marketplace. Provide a clear and concise description of your company. Match up your products and services against your competitors products and services. How well do you stack up? Inlcude: What your products and services are. What geographical area you sell to. Describe your audience (provide demographics. Who are you competitors?
SWOT Ananlysis (Strengths, Weaknesses, Threats & Opportunities). This section focus on the good and bad implications of the entire marketing plan.
Executive Summary. The executive plan summarizes e final part of the plan. The most important part of the plan.
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